Influencer
How ICP matching works for influencers
Why some campaigns show "Great Match" and how to improve yours.
## ICP matching
When a brand creates a campaign, they can attach an ICP — the consumer profile they want reached.
If we have an ICP match score for you (via your audience or your own consumer profile if you also use the platform as a consumer), we display:
- Great Match (80+)
- Good Match (60–79)
- Fair Match (40–59)
- No badge when we can't compute a meaningful score
To improve match rates: keep your influencer profile complete, connect social accounts (where supported), and ensure your niche tags accurately reflect your audience.
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