Getting Started
Setting up an ICP (Ideal Consumer Profile)
Define the consumer segments most valuable to your brand.
## Set up an ICP
An ICP defines who your "ideal consumer" looks like using weighted criteria.
- Open Dashboard → ICPs → Create ICP.
- Add criteria — age range, interests, lifestyle, behavior. Each criterion has a weight (0–100).
- Important: weights must sum to exactly 100.
- Save. Earn4Insights scores every consenting consumer against your ICP and produces a 0–100 match score.
ICPs power product targeting, survey distribution, and competitive benchmarking.
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