Getting Started
Understanding consumer intelligence
What signals we capture and how they power your insights.
## Consumer intelligence
Earn4Insights aggregates four signal categories per consenting consumer:
- Behavioral — engagement, feedback frequency, sentiment patterns
- Demographic — age range, country, profession (with explicit consent)
- Psychographic — values, lifestyle, aspirations
- Social — interests inferred from connected accounts
All signals are consent-gated — consumers who haven't granted a category are excluded from that dimension. We never penalize you for sparse consent; missing signals are normalized upward.
A minimum cohort of 5 consumers is enforced on every audience query to prevent re-identification.
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