Privacy
How personalization works
What signals we collect, what brands see, and how to control it.
## How personalization works
We aggregate four signal categories per consenting consumer:
- Behavioral — your activity patterns
- Demographic — age range, country, profession (only if you opt in)
- Psychographic — values, lifestyle, aspirations
- Social — interests inferred from connected accounts
You can revoke any category at any time from Dashboard → Privacy. Revoking sensitive categories also soft-deletes the related data, and we physically delete it 30 days later (grace period for accidents).
Brands only ever see aggregated, cohort-gated insights — never your individual data, name, or contact.
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